Privacy policy
Framar Vefstofa respects your privacy. This policy explains what personal data we collect when you use framar.is, why, on what legal basis, and what your rights are. It is based on the Icelandic Act No. 90/2018 on Data Protection and the Processing of Personal Data and the EU General Data Protection Regulation (GDPR).
Who is responsible
Framar Vefstofa is the controller for the processing described here. Send any privacy questions to hallo@framar.is.
What we collect
When you contact us
When you send an enquiry through the form on the site, we receive what you enter:
- Name and email address
- Company, if you provide it
- Project type and your message
We use this only to reply to your enquiry and, if we go on to work together, to prepare a quote and agreement. The processing is necessary to take steps at your request before entering into a contract (GDPR Art. 6(1)(b)). The form delivers your message to us by email; it is not stored on the website.
We keep enquiries for as long as we need to follow them up. If no work results, we delete them within 12 months.
Cookie-free analytics
We use Vercel Web Analytics to count visits and see which pages are viewed. It uses no cookies and stores nothing that identifies you — visits are only counted in aggregate. This is based on our legitimate interest in understanding how the site is used (GDPR Art. 6(1)(f)).
Google Analytics — only with your consent
If you accept cookies, we use Google Analytics for a more detailed picture of how the site is used, such as where visitors come from and how they move through it. Google Analytics is not loaded until you accept. This is based on your consent (GDPR Art. 6(1)(a)), which you can withdraw at any time.
Technical data
Like any web server, our hosting provider briefly logs technical data such as IP address and browser type to deliver the site and protect it from abuse. This is based on our legitimate interest in running the site securely.
Cookies and browser storage
Cookies are small files websites save in your browser. framar.is stores only the following:
- framar-consent (browser storage) — remembers whether you accepted or declined cookies. Strictly necessary; kept for 12 months.
- _ga and _ga_TG6JKH6L72 — Google Analytics cookies, only if you accept. They distinguish visitors and visits and last up to 2 years.
You can change your choice at any time with “Cookie settings” at the bottom of every page. If you withdraw consent, the Google Analytics cookies are deleted from your browser.
Service providers and transfers outside the EEA
We never sell personal data. These providers process data on our behalf:
- Vercel Inc. (USA) — hosting and cookie-free analytics
- Resend (USA) — delivering messages from the contact form
- Google Ireland Limited — Google Analytics, only with your consent
Transfers to the United States rely on the EU–US Data Privacy Framework or the European Commission’s standard contractual clauses.
Your rights
You have the right to:
- access the personal data we hold about you
- have inaccurate data corrected
- have your data erased
- object to or restrict processing
- receive your data in a machine-readable format
- withdraw consent at any time, without affecting processing carried out before
Email hallo@framar.is and we will reply within one month. If you believe we are breaking data protection law, you can complain to the Icelandic Data Protection Authority, Persónuvernd.
Changes
We update this policy when our processing changes. The date at the top shows when it was last updated.